Victory of the 5 Year Plan - A blow to Capitalism

• Object:

  Poster

• Place of origin:

  Moscow (made)

• Date:

  1931 (made)

• Artist/Maker:

  Tzivchinskiy, N.V. (artist)
  Baranov, A. (editor)
  TARASOV (editor)
  Isogiz (publisher)

• Materials and Techniques:

  Colour lithography

• Credit Line:

  Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

• Museum number:

  E.49-2004

• Gallery location:

  Prints & Drawings Study Room, level C, case MB3G, shelf DR20

• Public access description

  This Russian poster from 1931 shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories to help advance the industrialisation of Russia and enable her to compeat with other industrailised nations such as the United States, Great Britain and France. Posters like this one demonstrated to the Russian population how industrial expansion would enable Russia to triumph over capitalist nations.

• Physical description

  Soviet propaganda poster dominated by a red number five, symbolic of the Five Year Plan.

• Marks and inscriptions

  победа пятилетки удар по капитализму
  The Victory of the Five Year Plan
  translated from the Russian - centre, top of figure "5"

  is a strike!
  bottom of figure "5"

  against capitalism
  lower margin

  Kolhoz/ Sovhoz/ MTS [collective farming, communal farming, Mechanisation Tractor Station]
  left margin

  Kuznetskostroy/ Magnetostroy/ Dueprostroy [names of the largest and most reknowned Soviet constructions]
  right margin

  Leningradskiy Oblastlit N 17285/ Tirage: 20,000 / Isogiz N 1956/ P30/ Editor: Tarasov/ Ogiz/ Isogiz, Moscow 1931 Leningrad/ Original created by artist Tzivchinskiy, N.B./ Lenprompechat'oynz, Lithography "Hromolit" Leningrad, Demidov Street
  lower margin

  N.V. Tzivchinskiy
  artist's signature - found below the word "Capitalism"

• Dimensions

  Height: 104.5 cm, Width: 71.1 cm

• Descriptive line

  Poster, 'Victory of the 5 Year Plan - A blow to Capitalism' by N.V. Tzivchinskiy, Russia, 1931

• Labels and date

  This Russian poster shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories. Posters like this one demonstrated how industrial expansion would enable Russia to triumph over capitalist nations.

  A World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014) [01/05/2014-02/11/2014]

• Production Type and Product Note

  Mass produced

• Collection code

  Prints, Drawings & Paintings Collection