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Victory of the 5 Year Plan - A blow to Capitalism

  • Object:

    Poster

  • Place of origin:

    Moscow (made)

  • Date:

    1931 (made)

  • Artist/Maker:

    Tzivchinskiy, N.V. (artist)
    Baranov, A. (editor)
    TARASOV (editor)
    Isogiz (publisher)

  • Materials and Techniques:

    Colour lithography

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.49-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB3G, shelf DR20

  • Public access description

    This Russian poster from 1931 shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories to help advance the industrialisation of Russia and enable her to compeat with other industrailised nations such as the United States, Great Britain and France. Posters like this one demonstrated to the Russian population how industrial expansion would enable Russia to triumph over capitalist nations.

  • Physical description

    Soviet propaganda poster dominated by a red number five, symbolic of the Five Year Plan.

  • Marks and inscriptions

    победа пятилетки удар по капитализму
    The Victory of the Five Year Plan
    translated from the Russian - centre, top of figure "5"

    is a strike!
    bottom of figure "5"

    against capitalism
    lower margin

    Kolhoz/ Sovhoz/ MTS [collective farming, communal farming, Mechanisation Tractor Station]
    left margin

    Kuznetskostroy/ Magnetostroy/ Dueprostroy [names of the largest and most reknowned Soviet constructions]
    right margin

    Leningradskiy Oblastlit N 17285/ Tirage: 20,000 / Isogiz N 1956/ P30/ Editor: Tarasov/ Ogiz/ Isogiz, Moscow 1931 Leningrad/ Original created by artist Tzivchinskiy, N.B./ Lenprompechat'oynz, Lithography "Hromolit" Leningrad, Demidov Street
    lower margin

    N.V. Tzivchinskiy
    artist's signature - found below the word "Capitalism"

  • Dimensions

    Height: 104.5 cm, Width: 71.1 cm

  • Descriptive line

    Poster, 'Victory of the 5 Year Plan - A blow to Capitalism' by N.V. Tzivchinskiy, Russia, 1931

  • Labels and date

    This Russian poster shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories. Posters like this one demonstrated how industrial expansion would enable Russia to triumph over capitalist nations.

    A World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014) [01/05/2014-02/11/2014]

  • Production Type and Product Note

    Mass produced

  • Collection code

    Prints, Drawings & Paintings Collection