Here comes the bride
Poster
ca. 1943-ca. 1944 (published)
ca. 1943-ca. 1944 (published)
| Artist/Maker | |
| Place of origin |
The British Ministry of Health's campaign against the spread of venereal disease (VD) during World War II warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'Here Comes the Bride' reminds the male viewer of his social - and personal - responsibilities, and places the woman in the role of innocent virgin bride, in stark contrast with its companion poster, 'VD, the easy girlfriend' (E.2914-1995).
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Object details
| Categories | |
| Object type | |
| Title | Here comes the bride (generic title) |
| Materials and techniques | Colour lithograph |
| Brief description | 'Here comes the bride', poster warning of the dangers of VD, designed by Reginald Mount for the Ministry of Information, UK, 1943-44 |
| Physical description | Portrait format poster, blue ground fading to black, upon which is the white silhouette of a bride. Two shadowy hands grasp at her, and the slogan reads, 'Here Comes the Bride'. Warns of the dangers of venereal disease and advises treatment. |
| Dimensions |
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| Production type | Mass produced |
| Credit line | Given by Edwin Embleton MBE |
| Production | Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education Reason For Production: Commission |
| Subjects depicted | |
| Summary | The British Ministry of Health's campaign against the spread of venereal disease (VD) during World War II warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'Here Comes the Bride' reminds the male viewer of his social - and personal - responsibilities, and places the woman in the role of innocent virgin bride, in stark contrast with its companion poster, 'VD, the easy girlfriend' (E.2914-1995). |
| Collection | |
| Accession number | E.2913-1995 |
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| Record created | October 6, 2006 |
| Record URL |
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