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Embroidery transfer

  • Place of origin:

    London (made)

  • Date:

    1914 (published)

  • Artist/Maker:

    Weldon's Ltd (makers)

  • Materials and Techniques:

    Heat-activated yellow printing ink on tissue-weight paper

  • Credit Line:

    Given by Anne Symons

  • Museum number:

    E.224-2015

  • Gallery location:

    Prints & Drawings Study Room, level C, case T, shelf 5, box G

  • Public access description

    Weldon's Ltd of 7 Southampton Street, London was established in 1885 by Walter Weldon as a paper pattern company and grew to become one of the most recognised needlework publishers in England. Weldon's specialised in printing patterns for the latest fashion and home decoration designs. They published a series of fourteen-page monthly newsletters, such as Weldon's Ladies Journal and Weldon's Dressmaker, which were available by subscription and featured patterns and instructions for home projects. Weldon's continued to manufacture paper transfers until the mid-twentieth century.

  • Physical description

    Transfer pattern for a table centre, in yellow ink on tissue paper, depicing a design of British, French, Belgian and Russian flags. Extra smaller groups of flags for decorating doyleys etc., also in yellow ink, are included in the top left and bottom right corners.

  • Marks and inscriptions

    'TRANSFER NO 91 COPYRIGHT SUPPLEMENT TO WELDON'S LADIES' JOURNAL / TRANSFER DESIGN OF BRITISH, FRENCH, BELGIAN AND RUSSIAN FLAGS / FOR TABLE CENTRE, WITH EXTRA GROUPS OF FLAGS FOR / ORNAMENTING DOYLEYS, MENU CARDS ETC.'
    Lettered in yellow heat-activated printing ink at the top

    'ADDITIONAL COPIES OF THIS TRANSFER / IN YELLOW ONLY, PRICE 2D EACH, BY POST 2 1/2D'
    Lettered in yellow heat-activated printing ink at the bottom

  • Dimensions

    Height: 49.7 cm, Width: 50.3 cm

  • Descriptive line

    Embroidery transfer design by Weldon's Ltd, transfer design no. 91, design of British, French, Belgian and Russian flags for a table centre with extra groups of flags for decorating doyleys etc., heat-activated printing ink on tissue-weight paper, London, 1914

  • Production Type and Product Note

    Mass produced

  • Collection code

    Prints, Drawings & Paintings Collection