Embroidery Transfer thumbnail 1
Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case T, Shelf 5, Box G

Embroidery Transfer

1914 (published)
Artist/Maker
Place of origin

Weldon's Ltd of 7 Southampton Street, London was established in 1885 by Walter Weldon as a paper pattern company and grew to become one of the most recognised needlework publishers in England. Weldon's specialised in printing patterns for the latest fashion and home decoration designs. They published a series of fourteen-page monthly newsletters, such as Weldon's Ladies Journal and Weldon's Dressmaker, which were available by subscription and featured patterns and instructions for home projects. Weldon's continued to manufacture paper transfers until the mid-twentieth century.


Object details

Categories
Object type
Materials and techniques
Heat-activated yellow printing ink on tissue-weight paper
Brief description
Embroidery transfer design by Weldon's Ltd, transfer design no. 91, design of British, French, Belgian and Russian flags for a table centre with extra groups of flags for decorating doyleys etc., heat-activated printing ink on tissue-weight paper, London, 1914
Physical description
Transfer pattern for a table centre, in yellow ink on tissue paper, depicing a design of British, French, Belgian and Russian flags. Extra smaller groups of flags for decorating doyleys etc., also in yellow ink, are included in the top left and bottom right corners.
Dimensions
  • Height: 49.7cm
  • Width: 50.3cm
Production typeMass produced
Marks and inscriptions
  • 'TRANSFER NO 91 COPYRIGHT SUPPLEMENT TO WELDON'S LADIES' JOURNAL / TRANSFER DESIGN OF BRITISH, FRENCH, BELGIAN AND RUSSIAN FLAGS / FOR TABLE CENTRE, WITH EXTRA GROUPS OF FLAGS FOR / ORNAMENTING DOYLEYS, MENU CARDS ETC.' (Lettered in yellow heat-activated printing ink at the top)
  • 'ADDITIONAL COPIES OF THIS TRANSFER / IN YELLOW ONLY, PRICE 2D EACH, BY POST 2 1/2D' (Lettered in yellow heat-activated printing ink at the bottom)
Credit line
Given by Anne Symons
Subject depicted
Associations
Summary
Weldon's Ltd of 7 Southampton Street, London was established in 1885 by Walter Weldon as a paper pattern company and grew to become one of the most recognised needlework publishers in England. Weldon's specialised in printing patterns for the latest fashion and home decoration designs. They published a series of fourteen-page monthly newsletters, such as Weldon's Ladies Journal and Weldon's Dressmaker, which were available by subscription and featured patterns and instructions for home projects. Weldon's continued to manufacture paper transfers until the mid-twentieth century.
Collection
Accession number
E.224-2015

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Record createdJune 5, 2015
Record URL
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