Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level E , Case I, Shelf 189, Box A

Print

20th century (made)
Artist/Maker
Addey, Wilfrid R. (artist)
Place of origin
London (made)

Wilfrid R. Addey was a commercial artist for over sixty years, working for Dorland advertising and Mitchells among other London advertising firms. His work shows the range of products and illustration styles, from aeroplanes and cars, beer and perfume, to satirical cartoons and calendar pin-up girls and is representative of the post war boom in advertising during the late 1940s and 1950s.


Object details

Categories
Prints
Advertising
Drinking
Object type
Print
Materials and techniques
Offset lithograph? on paper
Ink
Paper
Offset Lithography
Brief description
Offset lithographed advert for Rotameter, by Wilfrid R. Addey; British, 20th century
Physical description
Printed advertisement for Rotameter 2000 reproducing a drawing featuring two men wearing protective clothing operating a machine, with an inset photograph of a product
Dimensions
  • Height: 27.5cm
  • Width: 19.8cm
Marks and inscriptions
  • Quick change experts... (Top left)
  • Rotameter 2000 / VARIABLE AREA FLOWMETERS (Lower left)
  • FLOWMETER DIVISION / GEC-Marconi Process Control Limited (Lower left)
  • Rotameter [link] Tylors / Rotameter Works, 330 Purley Way, Croydon CR9 4PG Telephone: 01-688 3816 Telex: 24292 (Tradenames in two boxes linked by a chain link)
  • [Text describing product's features] (Lower left)
Credit line
Given by K. D. and E. F. Law
Historical context
Wilfrid R. Addey worked as a commercial artist for over sixty years, working for Dorland advertising and Mitchells among other London advertising firms.
Subjects depicted
Machinery
Men
Hard Hats
Overalls
Summary
Wilfrid R. Addey was a commercial artist for over sixty years, working for Dorland advertising and Mitchells among other London advertising firms. His work shows the range of products and illustration styles, from aeroplanes and cars, beer and perfume, to satirical cartoons and calendar pin-up girls and is representative of the post war boom in advertising during the late 1940s and 1950s.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.180-2003

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Record createdMay 12, 2009
Record URL
https://collections.vam.ac.uk/item/O231605/print-addey-wilfrid-r/
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