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VD. The 'easy' girlfriend

Poster
ca. 1943-1944 (published)
Artist/Maker
Place of origin

The British Ministry of Health's campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'VD. The "easy" girlfriend' is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).

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view Health and safety posters When it comes to health and safety messages, effective graphic communication can save lives. Since the beginning of the 20th century, campaign groups and governments have used posters as a tool of mass public communication to draw attention to messages designed to protect individuals, and ...

Object details

Categories
Object type
TitleVD. The 'easy' girlfriend (assigned by artist)
Materials and techniques
Colour lithograph
Brief description
Poster by Reginald Mount for an anti-VD campaign - 'Hello Boyfriend, Coming My Way'. UK, 1943-44.
Physical description
Portrait format poster.Black ground. Upper right corner the letters VD printed in grey; to the upper left a skull wearing a floral and netted pink hat, with the words "Hello boyfriend, coming MY way?" Below, a text printed in white on a grey ground : "The 'easy' girlfriend ...." warns of the dangers of venereal disease and advises treatment.
Dimensions
  • Sheet height: 378mm
  • Sheet width: 254mm
Style
Production typeMass produced
Marks and inscriptions
VD Hello boy friend, coming MY way? The 'easy' girl-friend spreads Syphilis and Gonorrhoea, which unless properly treated may result in blindness, insanity, paralysis, premature death IF YOU HAVE RUN THE RISK, GET SKILLED TREATMENT AT ONCE. TREATMENT IS FREE AND CONFIDENTIAL
Credit line
Given by Edwin Embleton MBE
Production
Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education

Reason For Production: Commission
Subjects depicted
Place depicted
Summary
The British Ministry of Health's campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'VD. The "easy" girlfriend' is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).
Collection
Accession number
E.2914-1995

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Record createdMarch 7, 2003
Record URL
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